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Probably the most famous of the Chelsea badges, used for 33 years, this was inspired by the civic coat of arms of the Metropolitan Borough of Chelsea. The lion was derived from the Arms of Earl Cadogan who was president of the club and also held the title Viscount Chelsea. The staff is that of the Abbot of Westminster whose jurisdiction extended over Chelsea. The roses represent England and the footballs more obviously represent the game.

Chelsea did not start wearing badges on their shirts until 1960 making this the first one used in that way. For the first few seasons the full badge, complete with circle, was sewn onto the shirts. However due to the complexity of the design several simplified variations were stitched into the shirts during the 60s and 70s, even though the full design complete with circle remained the official club badge. The cup triumphs of the early 70s were marked with the addition of an FA Cup symbol and stars.


In 1986 the club adopted its 4th badge to make the most of the growing merchandising opportunities around football. While the design of the lion and CFC letters was always constant several colour combinations were used over time and the crest was at various times used within circle or shield outlines.

This has been used for almost 19 years and many fans will have started supporting Chelsea knowing no other form. While it has served the club well fans inundated the club’s new board of directors with demands for a return to the old-style design to take Chelsea into a new era, especially ahead of Centenary year.