My support. Stopped going to any that charged $30 and switched to the $20 hotels. Honestly speaking, $10 is not all that much but I do expect it to be obviously better given that it's charging 50% more. If it's not better, why the increase ? Take advantage of location ? Last I checked, nobody restricting my hotel choices.
Will a boycott work ? Maybe not. But doing something is still better than nothing. Lots of times things stilll happen against the odds so crossing my fingers and hoping